This is a program that I use to help me not only define my Brand, but also focus my photos to be highly effective at selling. This is how an Ad Agency would think about your business and it's a GREAT TOOL to use to communicate with your photographer to help them understand how you would like the photos to look.
​It is a free tool that you find use and find at milanote.com/templates/creative-briefs/photoshoot-brief